Effect of Seasonality on Restaurants Operations Operations and Marketing Strategies.
Student: AISHA MUHAMMAD YAHYA (Project, 2025)
Department of Hospitality Management
Kano State Polytechnic, Kano, Kano State
Abstract
This study investigate the impact of seasonality on restaurant operations, focusing
on how BUKGUEST HOUSE adapt to fluctuation s in customer demand, revenue, and
operationalcoststhroughouttheyear.Usingdatacollectedfrom acomprehensive
questionnairedistributedtoBUKGUESTHOUSE,theresearchhighlightskeytrendsin
how businessesmanagethechallengesassociatedwithseasonalchanges.The
findingsrevealthatBUKGuestHouseexperiencesignificantvariationsincustomer
footfallduringpeakseasons,particularlyinthesummer,whichdirectlyinfluences
revenue generation and operationalstrategies.Manyestablishments implement
seasonalmenuadjustments,flexiblestaffing,andpromotionalactivitiestomitigate
theimpactofoff-peakperiods.Thestudyalsouncoversthefinancialpressuresfaced
byrestaurantsduringpeaktimes,includingincreasedoperationalcostsandsupply
chaindisruptions.Despitethesechallenges,asignificantproportionofrestaurants
reportpositive outcomes from theiradaptation strategies and are planning to
introducenew measurestofurtheraddressseasonality.Thisresearchunderscores
theimportanceofproactivemanagementandstrategicplanninginnavigatingthe
effects ofseasonalityon restaurantoperations,providing valuable insights for
industrypractitionersseekingtoenhancetheirresilienceandprofitabilitythroughout
theyear.
Keywords
For the full publication, please contact the author directly at: 1aishamuhammadyahya@gmail.com
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Institutions
- UMA UKPAI SCHOOL OF THEOLOGY, UYO, AKWA IBOM STATE (AFFL TO UNIVERSITY OF UYO) 1
- Umaru Ali Shinkafi Polytechnic, Sokoto, Sokoto State 24
- Umaru Musa Yaradua University, Katsina, Katsina State 28
- Umca, Ilorin (Affiliated To University of Ibadan), Kwara State 1
- University of Abuja, Abuja, Fct 116
- University of Africa, Toru-Orua, Bayelsa State 4
- University of Benin, Benin City, Edo State 362
- University of Calabar Teaching Hospital School of Health Information Mgt. 1
- University of Calabar, Calabar, Cross River State 240
- University of Ibadan, Ibadan, Oyo State 14