Effect of Social Media Platform for Advertisement Among Youths of Ado Ekiti Local Government Area of Ekiti State
Student: Happiness Obatoke Obadara (Project, 2025)
Department of Mass Communication
Bamidele Olumilua University of Edu. Science and Tech. Ikere Ekiti, Ekiti State
Abstract
This study examined social media advertising among Ado-Ekiti youths. Findings showed high consumption of social media ads, awareness of social media's importance, and effectiveness in influencing buying decisions. Recommendations were made to rectify discrepancies, and further study was suggested to generalize findings to other tertiary institutions.
Keywords
For the full publication, please contact the author directly at: obadara.1310@bouesti.edu.ng
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Institutions
- Federal University of Technology, Minna, Niger State 47
- Federal University of Technology, Owerri, Imo State 95
- Federal University Oye-Ekiti, Ekiti State 41
- Federal University, Birnin-Kebbi, Kebbi State 37
- Federal University, Dutse, Jigawa State 6
- Federal University, Dutsin-Ma, Katsina State 63
- Federal University, Gashua, Yobe State 3
- Federal University, Gusau, Zamfara State 14
- Federal University, Kashere, Gombe State 1
- Federal University, Lafia, Nasarawa State 6