Effect of Social Media Platform for Advertisement Among Youths of Ado Ekiti Local Government Area of Ekiti State

Student: Happiness Obatoke Obadara (Project, 2025)
Department of Mass Communication
Bamidele Olumilua University of Edu. Science and Tech. Ikere Ekiti, Ekiti State

Abstract

This study examined social media advertising among Ado-Ekiti youths. Findings showed high consumption of social media ads, awareness of social media's importance, and effectiveness in influencing buying decisions. Recommendations were made to rectify discrepancies, and further study was suggested to generalize findings to other tertiary institutions.

Keywords

Youths social media advertising

For the full publication, please contact the author directly at: obadara.1310@bouesti.edu.ng

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Institutions

Sokoto State University, Sokoto, Sokoto State 42
St. Albert The Great Major Seminary, Abeokuta. (affl. To University of Benin) 1
Sule Lamido University, Kafin Hausa, Jigawa State 4
Tai Solarin University of Education, Ijagun, Ogun State 18
Tansian University, Oba, Anambra State 1
Taraba State University, Jalingo, Taraba State 32
Temple-Gate Polytechnic, Osisioma, Abia State 1
The Oke-Ogun Polytechnic, Saki, Oyo State 6
The Polytechnic, Ibadan, Oyo State 13
THOMAS ADEWUMI UNIVERSITY, OKO-IRESE, KWARA STATE 1