Effect of Social Media Platform for Advertisement Among Youths of Ado Ekiti Local Government Area of Ekiti State

Student: Happiness Obatoke Obadara (Project, 2025)
Department of Mass Communication
Bamidele Olumilua University of Edu. Science and Tech. Ikere Ekiti, Ekiti State

Abstract

This study examined social media advertising among Ado-Ekiti youths. Findings showed high consumption of social media ads, awareness of social media's importance, and effectiveness in influencing buying decisions. Recommendations were made to rectify discrepancies, and further study was suggested to generalize findings to other tertiary institutions.

Keywords

Youths social media advertising

For the full publication, please contact the author directly at: obadara.1310@bouesti.edu.ng

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University of Ilorin, Kwara State 402
University of Jos, Jos, Plateau State 19
University of Lagos 18
University of Maiduguri ( - Elearning), Maiduguri, Borno State 3
University of Maiduguri, Borno State 109
University of Nigeria, Nsukka, Enugu State 270
University of Port Harcourt Teaching Hospital, Port Harcourt , River State 6
University of Port-Harcourt, Rivers State 175
University of Uyo, Akwa Ibom State 207
Usmanu Danfodio University, Sokoto, Sokoto State 245