Effect of Social Media Platform for Advertisement Among Youths of Ado Ekiti Local Government Area of Ekiti State
Student: Happiness Obatoke Obadara (Project, 2025)
Department of Mass Communication
Bamidele Olumilua University of Edu. Science and Tech. Ikere Ekiti, Ekiti State
Abstract
This study examined social media advertising among Ado-Ekiti youths. Findings showed high consumption of social media ads, awareness of social media's importance, and effectiveness in influencing buying decisions. Recommendations were made to rectify discrepancies, and further study was suggested to generalize findings to other tertiary institutions.
Keywords
For the full publication, please contact the author directly at: obadara.1310@bouesti.edu.ng
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Institutions
- Landmark University, Omu-Aran, Kwara State 1
- Lead City University, Ibadan, Oyo State 1
- Lens Polytechnic, offa, Kwara State. 215
- Madonna University, Elele, Rivers State 20
- Madonna University, Okija, Anambra State 2
- Mcpherson University, Seriki Sotayo, Ogun State 1
- Michael and Cecilia Ibru University, Owhrode, Delta State 1
- Michael Okpara University of Agriculture, Umudike 43
- Michael Otedola Col of Primary Educ. Epe, Lagos (affl To University of Ibadan) 8
- Modibbo Adama University, Yola, Adamawa State 15