Effect of Social Media Platform for Advertisement Among Youths of Ado Ekiti Local Government Area of Ekiti State
Student: Happiness Obatoke Obadara (Project, 2025)
Department of Mass Communication
Bamidele Olumilua University of Edu. Science and Tech. Ikere Ekiti, Ekiti State
Abstract
This study examined social media advertising among Ado-Ekiti youths. Findings showed high consumption of social media ads, awareness of social media's importance, and effectiveness in influencing buying decisions. Recommendations were made to rectify discrepancies, and further study was suggested to generalize findings to other tertiary institutions.
Keywords
For the full publication, please contact the author directly at: obadara.1310@bouesti.edu.ng
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Institutions
- Al-Hikmah University, Ilorin, Kwara State 2
- AL-ISTIQAMAH UNIVERSITY, SUMAILA, KANO STATE 1
- Al-Qalam University, Katsina, Katsina State 5
- Alex Ekwueme Federal University, Ndufu-Alike, Ebonyi State 87
- Alvan Ikoku College of Education, Imo State, (Affl To Univ of Nigera, Nsukka) 11
- Ambrose Alli University, Ekpoma, Edo State 478
- Anambra State College of Health Technology, Obosi, Anambra State 1
- Auchi Polytechnic, Auchi, Edo State 503
- Auchi Polytechnic, Auchi, Edo State. (affl To Nnamdi Azikiwe University, Awka) 3
- Audu Bako College of Agriculture Danbatta, Kano, Kano State 54