Effect of Social Media Platform for Advertisement Among Youths of Ado Ekiti Local Government Area of Ekiti State
Student: Happiness Obatoke Obadara (Project, 2025)
Department of Mass Communication
Bamidele Olumilua University of Edu. Science and Tech. Ikere Ekiti, Ekiti State
Abstract
This study examined social media advertising among Ado-Ekiti youths. Findings showed high consumption of social media ads, awareness of social media's importance, and effectiveness in influencing buying decisions. Recommendations were made to rectify discrepancies, and further study was suggested to generalize findings to other tertiary institutions.
Keywords
For the full publication, please contact the author directly at: obadara.1310@bouesti.edu.ng
Filters
Institutions
- Covenant Polytechnic, Aba, Abia State 1
- Covenant University, Canaan Land, Ota, Ogun State 4
- Crawford University of Apostolic Faith Mission Faith City, Igbesa, Ogun State 2
- Crescent University, Abeokuta, Ogun State 1
- Cross Rivers University of Technology, Calabar, Cross Rivers State 142
- Delta State Polytechnic, Ogwashi-Uku, Delta State 11
- Delta State Polytechnic, Otefe, Delta State 13
- Delta State University, Abraka, Delta State 139
- Ebonyi State University, Abakaliki, Ebonyi State 17
- Edo University, Iyamho, Edo State 10