Effect of Social Media Platform for Advertisement Among Youths of Ado Ekiti Local Government Area of Ekiti State
Student: Happiness Obatoke Obadara (Project, 2025)
Department of Mass Communication
Bamidele Olumilua University of Edu. Science and Tech. Ikere Ekiti, Ekiti State
Abstract
This study examined social media advertising among Ado-Ekiti youths. Findings showed high consumption of social media ads, awareness of social media's importance, and effectiveness in influencing buying decisions. Recommendations were made to rectify discrepancies, and further study was suggested to generalize findings to other tertiary institutions.
Keywords
For the full publication, please contact the author directly at: obadara.1310@bouesti.edu.ng
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Institutions
- HASSAN USMAN KATSINA POLYTECHNIC (NCE), KATSINA, KATSINA STATE 4
- Hassan Usman Katsina Polytechnic, Katsina, Katsina State 5
- Heritage Polytechnic, Ikot Udota, Akwa Ibom State 46
- Hussaini Adamu Federal Polytechnic, Kazaure, Jigawa State 8
- Ibrahim Badamasi Babangida University, Lapai, Niger State 24
- Igbinedion University, Okada, Benin City, Edo State 2
- Ignatius Ajuru University of Education, Port Harcourt, Rivers State 8
- Imo State Polytechnic, Umuagwo, Owerri, Imo State 3
- Imo State University, Owerri, Imo State 45
- Institute of Management and Technology, Enugu, Enugu State 11