Effect of Marketing Communication on the Performance of Benue State Broadcasting Station Bsbs

Student: Abdulmalik Abubakar Aliyu (Project, 2025)
Department of Business Administration and Management
Benue State Polytechnic, Ugbokolo, Benue State

Abstract

This study examined the effect of marketing communication on the performance of benue state broadcasting station BSBS. The study sought to determine how different marketing communication tools such as advertising, public relations, sales promotion and personal selling contribute to audience engagement, brand image and over all organizational performance.

Keywords

Marketing communication performance public relations sales promotion broadcasting station benue state.

For the full publication, please contact the author directly at: malikaliyu51@gmail.com

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Institutions

Abdul-Gusau Polytechnic, Talata-Mafara, Zamfara State 3
Abia State Polytechnic, Aba, Abia State 24
Abia State University, Uturu, Abia State 71
Abraham Adesanya Polytechnic, Ijebu-Igbo, Ogun State 3
Abubakar Tafawa Balewa University, Bauchi, Bauchi State 15
Abubakar Tatari Ali Polytechnic, Bauchi State. (affiliated To Atbu Bauchi) 1
Achievers University, Owo, Ondo State 6
Adamawa State University, Mubi, Adamawa State 8
Adekunle Ajasin University, Akungba-Akoko, Ondo State 26
Adeleke University, Ede, Osun State 1