Effect of Marketing Communication on the Performance of Benue State Broadcasting Station Bsbs

Student: Abdulmalik Abubakar Aliyu (Project, 2025)
Department of Business Administration and Management
Benue State Polytechnic, Ugbokolo, Benue State

Abstract

This study examined the effect of marketing communication on the performance of benue state broadcasting station BSBS. The study sought to determine how different marketing communication tools such as advertising, public relations, sales promotion and personal selling contribute to audience engagement, brand image and over all organizational performance.

Keywords

Marketing communication performance public relations sales promotion broadcasting station benue state.

For the full publication, please contact the author directly at: malikaliyu51@gmail.com

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Institutions

University of Ilorin, Kwara State 400
University of Jos, Jos, Plateau State 19
University of Lagos 18
University of Maiduguri ( - Elearning), Maiduguri, Borno State 3
University of Maiduguri, Borno State 109
University of Nigeria, Nsukka, Enugu State 269
University of Port Harcourt Teaching Hospital, Port Harcourt , River State 5
University of Port-Harcourt, Rivers State 174
University of Uyo, Akwa Ibom State 206
Usmanu Danfodio University, Sokoto, Sokoto State 245