Effect of Marketing Communication on the Performance of Benue State Broadcasting Station Bsbs

Student: Abdulmalik Abubakar Aliyu (Project, 2025)
Department of Business Administration and Management
Benue State Polytechnic, Ugbokolo, Benue State

Abstract

This study examined the effect of marketing communication on the performance of benue state broadcasting station BSBS. The study sought to determine how different marketing communication tools such as advertising, public relations, sales promotion and personal selling contribute to audience engagement, brand image and over all organizational performance.

Keywords

Marketing communication performance public relations sales promotion broadcasting station benue state.

For the full publication, please contact the author directly at: malikaliyu51@gmail.com

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Institutions

Landmark University, Omu-Aran, Kwara State 1
Lead City University, Ibadan, Oyo State 1
Lens Polytechnic, offa, Kwara State. 215
Madonna University, Elele, Rivers State 20
Madonna University, Okija, Anambra State 2
Mcpherson University, Seriki Sotayo, Ogun State 1
Michael and Cecilia Ibru University, Owhrode, Delta State 1
Michael Okpara University of Agriculture, Umudike 43
Michael Otedola Col of Primary Educ. Epe, Lagos (affl To University of Ibadan) 8
Modibbo Adama University, Yola, Adamawa State 15