Effect of Marketing Communication on the Performance of Benue State Broadcasting Station Bsbs

Student: Abdulmalik Abubakar Aliyu (Project, 2025)
Department of Business Administration and Management
Benue State Polytechnic, Ugbokolo, Benue State

Abstract

This study examined the effect of marketing communication on the performance of benue state broadcasting station BSBS. The study sought to determine how different marketing communication tools such as advertising, public relations, sales promotion and personal selling contribute to audience engagement, brand image and over all organizational performance.

Keywords

Marketing communication performance public relations sales promotion broadcasting station benue state.

For the full publication, please contact the author directly at: malikaliyu51@gmail.com

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Institutions

UMA UKPAI SCHOOL OF THEOLOGY, UYO, AKWA IBOM STATE (AFFL TO UNIVERSITY OF UYO) 1
Umaru Ali Shinkafi Polytechnic, Sokoto, Sokoto State 24
Umaru Musa Yaradua University, Katsina, Katsina State 28
Umca, Ilorin (Affiliated To University of Ibadan), Kwara State 1
University of Abuja, Abuja, Fct 116
University of Africa, Toru-Orua, Bayelsa State 4
University of Benin, Benin City, Edo State 362
University of Calabar Teaching Hospital School of Health Information Mgt. 1
University of Calabar, Calabar, Cross River State 240
University of Ibadan, Ibadan, Oyo State 14