Effect of Marketing Communication on the Performance of Benue State Broadcasting Station Bsbs

Student: Abdulmalik Abubakar Aliyu (Project, 2025)
Department of Business Administration and Management
Benue State Polytechnic, Ugbokolo, Benue State

Abstract

This study examined the effect of marketing communication on the performance of benue state broadcasting station BSBS. The study sought to determine how different marketing communication tools such as advertising, public relations, sales promotion and personal selling contribute to audience engagement, brand image and over all organizational performance.

Keywords

Marketing communication performance public relations sales promotion broadcasting station benue state.

For the full publication, please contact the author directly at: malikaliyu51@gmail.com

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Institutions

Mohammed Lawan College of Agriculture, Maiduguri, Borno State 12
Moshood Abiola Polytechnic, Abeokuta, Ogun State 7
Nasarawa State University, Keffi, Nasarawa State 8
Niger Delta University, Wilberforce Island, Bayelsa State 28
Niger State College of Education, Minna, (Affl To Usmanu Danfodiyo Uni, Sokoto) 1
Nigeria Maritime University, Okerenkoko, Delta State 1
Nigerian Army University, Biu, Borno State 3
Nile University of Nigeria, Abuja 3
Nnamdi Azikiwe University, Awka, Anambra State 98
Northwest University, Kano, Kano State 179