Effect of Marketing Communication on the Performance of Benue State Broadcasting Station Bsbs

Student: Abdulmalik Abubakar Aliyu (Project, 2025)
Department of Business Administration and Management
Benue State Polytechnic, Ugbokolo, Benue State

Abstract

This study examined the effect of marketing communication on the performance of benue state broadcasting station BSBS. The study sought to determine how different marketing communication tools such as advertising, public relations, sales promotion and personal selling contribute to audience engagement, brand image and over all organizational performance.

Keywords

Marketing communication performance public relations sales promotion broadcasting station benue state.

For the full publication, please contact the author directly at: malikaliyu51@gmail.com

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Institutions

Veritas University, Bwari, FCT, Abuja 2
Waziri Umaru Federal Polytechnic, Birnin Kebbi, Kebbi State 4
Western Delta University, Oghara, Delta State 5
Yaba College of Technology, Yaba, Lagos State 16
Yobe State University, Damaturu, Yobe State 3
Yusuf Maitama Sule University, Kano, Kano State 3