Effect of Marketing Communication on the Performance of Benue State Broadcasting Station Bsbs

Student: Abdulmalik Abubakar Aliyu (Project, 2025)
Department of Business Administration and Management
Benue State Polytechnic, Ugbokolo, Benue State

Abstract

This study examined the effect of marketing communication on the performance of benue state broadcasting station BSBS. The study sought to determine how different marketing communication tools such as advertising, public relations, sales promotion and personal selling contribute to audience engagement, brand image and over all organizational performance.

Keywords

Marketing communication performance public relations sales promotion broadcasting station benue state.

For the full publication, please contact the author directly at: malikaliyu51@gmail.com

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Institutions

Al-Hikmah University, Ilorin, Kwara State 2
AL-ISTIQAMAH UNIVERSITY, SUMAILA, KANO STATE 1
Al-Qalam University, Katsina, Katsina State 5
Alex Ekwueme Federal University, Ndufu-Alike, Ebonyi State 86
Alvan Ikoku College of Education, Imo State, (Affl To Univ of Nigera, Nsukka) 11
Ambrose Alli University, Ekpoma, Edo State 477
Anambra State College of Health Technology, Obosi, Anambra State 1
Auchi Polytechnic, Auchi, Edo State 501
Auchi Polytechnic, Auchi, Edo State. (affl To Nnamdi Azikiwe University, Awka) 3
Audu Bako College of Agriculture Danbatta, Kano, Kano State 54