Effect of Marketing Communication on the Performance of Benue State Broadcasting Station Bsbs

Student: Abdulmalik Abubakar Aliyu (Project, 2025)
Department of Business Administration and Management
Benue State Polytechnic, Ugbokolo, Benue State

Abstract

This study examined the effect of marketing communication on the performance of benue state broadcasting station BSBS. The study sought to determine how different marketing communication tools such as advertising, public relations, sales promotion and personal selling contribute to audience engagement, brand image and over all organizational performance.

Keywords

Marketing communication performance public relations sales promotion broadcasting station benue state.

For the full publication, please contact the author directly at: malikaliyu51@gmail.com

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Institutions

HASSAN USMAN KATSINA POLYTECHNIC (NCE), KATSINA, KATSINA STATE 4
Hassan Usman Katsina Polytechnic, Katsina, Katsina State 5
Heritage Polytechnic, Ikot Udota, Akwa Ibom State 46
Hussaini Adamu Federal Polytechnic, Kazaure, Jigawa State 8
Ibrahim Badamasi Babangida University, Lapai, Niger State 24
Igbinedion University, Okada, Benin City, Edo State 2
Ignatius Ajuru University of Education, Port Harcourt, Rivers State 8
Imo State Polytechnic, Umuagwo, Owerri, Imo State 3
Imo State University, Owerri, Imo State 45
Institute of Management and Technology, Enugu, Enugu State 11