Effect of Marketing Communication on the Performance of Benue State Broadcasting Station Bsbs

Student: Abdulmalik Abubakar Aliyu (Project, 2025)
Department of Business Administration and Management
Benue State Polytechnic, Ugbokolo, Benue State

Abstract

This study examined the effect of marketing communication on the performance of benue state broadcasting station BSBS. The study sought to determine how different marketing communication tools such as advertising, public relations, sales promotion and personal selling contribute to audience engagement, brand image and over all organizational performance.

Keywords

Marketing communication performance public relations sales promotion broadcasting station benue state.

For the full publication, please contact the author directly at: malikaliyu51@gmail.com

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Institutions

Sokoto State University, Sokoto, Sokoto State 42
St. Albert The Great Major Seminary, Abeokuta. (affl. To University of Benin) 1
Sule Lamido University, Kafin Hausa, Jigawa State 4
Tai Solarin University of Education, Ijagun, Ogun State 18
Tansian University, Oba, Anambra State 1
Taraba State University, Jalingo, Taraba State 32
Temple-Gate Polytechnic, Osisioma, Abia State 1
The Oke-Ogun Polytechnic, Saki, Oyo State 6
The Polytechnic, Ibadan, Oyo State 13
THOMAS ADEWUMI UNIVERSITY, OKO-IRESE, KWARA STATE 1