Effect of Marketing Communication on the Performance of Benue State Broadcasting Station Bsbs
Student: Abdulmalik Abubakar Aliyu (Project, 2025)
Department of Business Administration and Management
Benue State Polytechnic, Ugbokolo, Benue State
Abstract
This study examined the effect of marketing communication on the performance of benue state broadcasting station BSBS. The study sought to determine how different marketing communication tools such as advertising, public relations, sales promotion and personal selling contribute to audience engagement, brand image and over all organizational performance.
Keywords
For the full publication, please contact the author directly at: malikaliyu51@gmail.com
Filters
Institutions
- Federal University of Technology, Minna, Niger State 47
- Federal University of Technology, Owerri, Imo State 95
- Federal University Oye-Ekiti, Ekiti State 41
- Federal University, Birnin-Kebbi, Kebbi State 37
- Federal University, Dutse, Jigawa State 6
- Federal University, Dutsin-Ma, Katsina State 63
- Federal University, Gashua, Yobe State 3
- Federal University, Gusau, Zamfara State 14
- Federal University, Kashere, Gombe State 1
- Federal University, Lafia, Nasarawa State 6